Barcelona and María Escoté collaborate to create a T-shirt to celebrate International Women’s Day.
Barcelona has fully embraced the celebration of March 8th, International Women’s Day, through various initiatives that have also extended to social media. One of the most prominent actions is the launch, in collaboration with Catalan designer María Escoté, of a unisex shirt combining the blaugrana colors with the ‘Lila Barça’ (Purple Barça), sported by many of its athletes, ranging from stars of the professional sections to some anonymous figures from the amateur teams. Thus, Barça has released a powerful message through its social media platforms to reaffirm its commitment to International Women’s Day: “A shirt to empower future generations.” The message features different club athletes from all professional male and female teams wearing a special shirt combining the club’s blaugrana with the purple associated with March 8th and movements advocating gender equality.
In order to carry out this initiative and launch this shirt, FC Barcelona has partnered with Maria Escoté, thus commemorating International Women’s Day. The goal, as always, is to demonstrate the firm commitment of the organization to diversity, equality, and inclusion, and on the occasion of March 8th, this is one of the initiatives through which Barça takes a further step to highlight the need to give visibility to women in society and in the world of sports.
One of the main objectives of the 2024 March 8th campaign is to connect with younger generations in order to raise awareness about equality, based on the club’s slogan: ‘Equality is in our colors. Empowering future generations.’
The design of this exclusive unisex shirt is inspired by the gradient of the original blaugrana colors, resulting in the ‘Lila Barça’ shade. With a lifestyle aesthetic, the design incorporates the distinctive touch of the Catalan designer and Culé supporter. Her talent and creativity have led her creations to become part of the wardrobe of international artists such as Beyoncé or Rosalía.
The values that María Escoté and Barça aim to convey and share include equality, brotherhood, unity, creativity, identity, strength, and cultural value.
