Barça seeks sponsorship and new investors for Barça Vision to offset Libero’s non-payment, amidst low Montjuïc attendance.
FC Barcelona is working to finalize a sponsorship contract that will help balance the operating account, which at this point in the 2023-24 fiscal year is severely affected by the drop in attendance at Montjuïc. According to Fernando Polo of Mundo Deportivo, different areas are working in various directions: sponsorship on one hand, and the search for investors in Barça Vision to cover Libero’s non-payment on the other. Sources from the Barcelona club have confirmed to Mundo Deportivo that there is optimism to close a sponsorship deal that is considered very advantageous for the organization.
This agreement would be the result of recent trips by Joan Laporta to Dubai. The Barcelona president plans to travel when the agreement is pending signature, as a result of the management of other executives who have continued negotiations in recent weeks. Meanwhile, efforts continue to find an investor who will provide the €40 million that Libero was supposed to contribute before December 31st. Negotiations are not closed, while yesterday the club announced the launch of ‘Barça One’, a free streaming channel for Barcelona content.
It would be a channel that, in the event that Barcelona’s audiovisual business line is listed on the stock exchange through Bridgeburg, would be part of the Barça Vision pie. Until there is a stock market listing, it will operate independently.
